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Spallumcheen Residents Asked to Complete Brand Discovery Survey

The Township of Spallumcheen was recently awarded funding from the Economic Trust of the Southern Interior to update its brand and logo.

A brand is the group of characteristics, values, sounds, images, personas and more that work together to help deepen the understanding of what a company or organization represents and does. A logo is a graphic or visual depiction or representation of a company or organization and is one part of the overall brand package.

“Over many years, our current brand has been our flagship and our symbol of home. It has served us well,” says Mayor Christine Fraser. “We now see a new opportunity for our brand to better reflect the progress and growth we’ve made together as a community. We want to engage with our residents to see how our current brand is performing and if an updated logo and brand is necessary for the next phase of our story together.”

The Township wants to ensure that the new brand and logo will capture the community's values and character. To do this, the Township needs residents’ and business owners’ opinions on what they love about Spallumcheen and what they envision for its future.

The Township is asking residents and business owners to complete a short brand discovery survey here: Township Branding Survey
 
 Residents are asked to complete the online survey by Sunday, December 5th, 2021. A paper copy of the survey is also available at the Township Office at 4144 Spallumcheen Way. Completed paper copies must be returned to the Township Office by Friday, December 3rd, 2021.


The community’s feedback in this process is greatly appreciated and valued. To thank community members for taking the time to provide their feedback, survey participants may enter into a prize draw to win one of three gift cards to a local business.

For more information visit the Township's Website.